The Clay County Fair, “The World’s Greatest County Fair”, is a nine-day extravaganza of food, entertainment, competition and exhibits. Over 300,000 people flock to Spencer, Iowa every September to take part in the many sights and sounds the fair has to offer. That is why we feel there is no easier way to target such a large consumer base than with a Clay County Fair sponsorship. It provides the visibility your company desires with a specialized advertising plan that is hard to find anywhere else.

What’s in it for you?
Not only do we guarantee visibility among hundreds of thousands of viewers, we also promise to do it in a way that best suits your company’s advertising objectives. Many large-scaled fairs categorize sponsors based on price brackets and provide “cookie cutter” sponsorship packages that often limit their range of flexibility. At the Clay County Fair, we take a different approach. We are here to work with you and develop a sponsorship plan that best fits your vision and budget. We pride ourselves in maintaining strong working relationships with our sponsors while exceeding each individual company’s expectations.

Our Demographics
Why should you invest in the Clay County Fair, “The World’s Greatest County Fair”?

• A Good Bang for the Buck
  Sponsorship of even a single, one day Fair event can expose your company’s name and logo to more than 300,000 consumers.
• Delivery of a Coveted “Middle America” Audience
  Fairgoers represent a broad cross-section of American households.
• Flexibility
  We will work with you to develop unique, creative promotions to compliment or supplement your sponsorship.
• Proven Success
  The Clay County Fair has a long history of family oriented success.

Where is our primary market located?
The western half of Iowa, southern Minnesota, southeastern South Dakota and eastern Nebraska.

Who do we advertise with?
The Clay County Fair advertises with more than 200 media outlets in Iowa, Minnesota, South Dakota and Nebraska. We target a number of different radio stations, newspapers, television stations and online resources. Additionally, more than 400,000Clay County Fair brochures are distributed via newspaper, convenience stores, banks, businesses, hotels and motels, and advance sale ticket locations.

Who attends the Fair?

• 49% males, 51% females
• 18.6% age 16-21
• 17.9% age 22-25
• 17.8% age 26-34
• 18.6% age 35-44
• 18.6% age 45-60
• 8.5% age 60+
• 59% have attended college
• 47.6% are married
• 74% live in Iowa
• 14% live in Minnesota
• 4% live in South Dakota
• 4% live in Nebraska
• 4% live in other states
• 86.2% live in a household of two or more people
• 41.6% have a household member under age 15
• The average attendee visits for 3 days of the Fair, and stays for 5.65 hours each day

How to get Started
We have worked with virtually every size company and can develop a tailor-made sponsorship plan that best fits yours. 2009 sponsorship opportunities are now available, please review our 2009 Sponsor Book.

For more information or to get started on your personalized sponsorship plan, please contact us by phone at
712-262-4740 ext. 21, e-mail at media@claycountyfair.com or stop by the office and visit with us.

Billboard Advertising

The Clay County Fair also provides advertising opportunities through our racetrack billboards. We provide 20’ x 8’ billboard spaces on the north loop of the Clay County Fair Speedway. The billboards are two-sided, with one side facing W 18th Street and the other facing the racetrack. Our rates are very competitive and we offer savings for multi-year agreements. Please review our 2009 Speedway Advertising Price Sheet, and contact Robyn Werk, media@claycountyfair.com or at 712-262-4740 ext. 21 for more information.